2023 MTV Video Music Awards: A Resounding Triumph in Viewer Engagement

2023 MTV Video Music Awards: This year’s MTV Video Music Awards (VMAs) beat 2022’s, which included huge names and outstanding songs, with a 37% audience increase. The Tuesday night event drew 865,000 eager viewers, up from 630,000 the year before. These impressive stats from Nielsen’s quick data indicate how many people only watch MTV terrestrially. The VMAs were also big on Paramount Global sibling networks BET, Comedy Central, Nickelodeon, VH1, and others. The long-awaited broadcast data, which will demonstrate how much this viewer increase is, is still coming. Paramount+ streamed the ceremony the day after for interested viewers.

People of all ages watched more of the 2023 VMAs. They scored 1.03 in the popular 18–49 age group and 1.14 in the younger 18–34 age group. These scores for adults 18–49 and 18–34 are up 77% and 118% from the previous year’s lows of 0.58 and 0.52, respectively. These significant rises gave the VMAs its most viewers since 2020 and 2019.

Notably, the awards continue. The VMAs helped MTV achieve its best Tuesday night viewership since 2014. However, this accomplishment was mainly predicted. Since 2014, the VMAs have rarely shown on Tuesday nights despite being MTV’s largest show. Even though the 2023 VMAs will be more significant, the 2014 telecasts had 1.329 in 18–49 and 1.353 in 18–34. MTV argues these 2014 figures don’t capture the complete story because they contain new and old shows, unlike the 2023 VMAs, which were one giant extravaganza.

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