NewJeans Rising K-pop Sensation Shines at 2023 Billboard Music Awards

NewJeans Rising K-pop: In just a year since their formal debut, NewJeans has become a sensation in the K-pop industry, on social media, and on the Billboard charts. The quintet, comprised of Danielle, Haerin, Hyein, Hanni, and Minji, stole the spotlight at the 2023 Billboard Music Awards on Sunday (Nov. 19), where they not only performed their viral hits “Super Shy” and “OMG” but also clinched the new top global K-pop artist award.

The performance kicked off with the girls donning stylish schoolgirl ensembles, showcasing their moves in solo booths to electronic beats. NewJeans then took center stage with a troupe of backup dancers for a flawless rendition of “Super Shy,” captivating the audience of Bunnies (their fans) who joined in with the official fan chant at the perfect moments throughout the track.

After a quick change into new outfits for “OMG,” featuring oversized snow boots, angel-themed sweaters, skirts, and printed beanies, the dreamy set unfolded against white grid walls and cloudlike figures. The track’s instrumental received a funky remix as the girls danced in unison, taking moments to acknowledge the Bunnies in the crowd.

The crowning moment came when NewJeans was awarded the new top global K-pop artist accolade, triumphing over tough competition, including Stray Kids, TOMORROW X TOGETHER, TWICE, and Jimin of BTS.

NewJeans Rising K-pop (2)

Expressing their gratitude in the acceptance speech, Hyein said, “Thank you so much for giving us the top global K-pop artist award.” Hanni added, “We have been nominated in this category alongside such incredible artists we look up to. It’s an honor in itself. We are so grateful for this opportunity to perform at the Billboard Music Awards.”

Minji highlighted the significance of the honor as “a reminder to us of all the love and support we receive from our fans Bunnies.” Danielle extended gratitude to NewJeans’ company, ADOR, and others within their circle, with a special mention to producer Min Hee Jin.

Haerin concluded with a sweet shoutout to the Bunnies, saying, “Words cannot convey how grateful we are, but we hope that one day we can bring you as much happiness as you’ve given us.”

This performance and award add to NewJeans’ impressive journey, marked by their first No. 1 album on the Billboard 200 with “Get Up” in July. Hits like “Super Shy,” “ETA,” and “Cool With You” from the EP achieved notable chart positions, with “OMG” also making waves after its January release.

Watch NewJeans’ spectacular performance of “Super Shy” and “OMG” at the 2023 Billboard Music Awards, and witness their heartfelt acceptance speech for the top global K-pop artist award.

Also read: Ryan Phillippe and Deacon’s Unbreakable Bond: A Journey Through Music, Fitness, and Family

Our Reader’s Queries

How NewJeans became so popular?

Billboard K-pop columnist Jeff Benjamin credits their success to their “music-first” strategy. Instead of relying on manufactured hype, the group prioritized their music. They avoided giving each member a fixed role or creating flashy teasers under a major label. Their focus was purely on the music, and that’s what set them apart.

Is NewJeans 4th or 5th gen?

X stated that none of the mentioned items are 5th generation yet. The new jeans and the other items are still part of the 4th generation, just at the end of that period.

Is NewJeans more popular than BLACKPINK?

NewJeans, IVE, BLACKPINK: October’s top brand reputation rankings for K-Pop girl bands revealed. The Korean Business Research Institute’s brand reputation rankings for girl groups show that NewJeans continues to hold the top spot. IVE has moved up to second place, with BLACKPINK coming in third.

Who are the 5 rising Korean artists to know now?


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